Totzeret Ha'arets
Job: To build the In App wireframe that serves as the groundwork for the UI, including arrangement of the app's interface elements, the prioritization of content, and the functions that will be available to the end users.
Also, part of the user research and analysis before development pahse.
Presonas:
Merchants, hotels, chains, farmers, government offices
After the wireframes were ready we sent a team out to the markets to check it out with our real users.
Insights from user testing
We found out, our users at the market are low tec users, who need everything to be quick and simple.
We learned that they prefer the card view on the list view since they have working hands, therefore their fingers are too big for the list, so we made the card view the difoult view and the list spacier.
We also learned that our market users don't care for the graphs and only use the site on their phones as an App rather than visit it on the computer at home.
