Philips Omnia
Big coffee lover? this is for you.
Role
1 of 3 UX UI designers team
Company
Philips
Time
2019
The Presona
Big coffee lovers, the kind that doesn't drink instant coffee,
even the capsule type isn't good enough for them.
They want to pick the beans, the type of coffee and they
want it to be at arms reach.
Brand's vision
Marketing position: 'Sense and Simplicity'. The aim is to make the customer understands the value-for-money in this high-tech product but at the same time guarantee an easy-to-understand and easy to use product.
Our take away
Prestige landing page design, but at the same time keep to the brand's marketing position. keeping it homey while making sure the customer understands the value of this product and how it will change its life.
So first we came up with a warm palette of colors, that will match the homey feeling of hot coffee.
We chose Dana Yad as our font even though it's an untraditional font to use for a landing page and for text, because it was our way to add to the homey and easy to use feeling we wanted to project. It's the same feeling you get when your mom or grandmother writes down a recipe for you to follow, promising that in a few easy steps your favourite dish will be ready.
Lets break it down
1. Setting the mood. Making it warm and homey.
You can almost smell and taste the fresh coffee. Letting you imagine waking up in the morning,
grinding fresh beans for you cup of choice. After all, you have 5 types to chose from.
2. Moving on to introducing the different machines. The 'Buy Now' button follows the user throughout the landing page, so the consumer can chose to leave their information to be contacted to buy the machine of their choice.
3. See easy it is to use and clean the machine, showing the different functions and maintenance
4. Showing the 5 different coffee types and how the machine can appeal to multiple types of people.
5. Last but not least, some of Philips videos about the different machines so if people are still not totally convinced, they can get some more information from the videos.
To sum this up
The coffee machines have been well-received by customers in Israel. The site sparked the interest in the machines and sales were followed soon after. A while later other stores in Israel started selling the machines too.